In less than 7 months of launching Fenty, a brand dedicated to challenging the rules of fashion, Fenty became the proud recipients of the British Fashion Awards, category: Urban Luxe, in 2019.

Though Fenty was born in Paris, in partnership with LVMH and the Fenty Team, Fenty lives online. Fuelled by it’s objective to break traditional boundaries and inspired by a worldwide community, FENTY embodies a fundamental truth on freedom. A freedom from convention and rules for its wearers.

Both CEO & Artistic Director ROBYN RIHANNA FENTY on Fenty:

Source: New York Times

“Women are forces of this earth. We are multifaceted, complex, vulnerable yet bulletproof, and FENTY speaks to all of our intricacies. Some days I want to be submissive, many days I’m completely in charge and most days I feel like being both….so it was imperative that we created a line versatile enough to embrace and celebrate us in that way.”

The fundamental truth and motivation behind Fenty is clearly reflected in Rihanna’s own personal style and character. She is the epitome of multifaceted and before the birth of Fenty, Rihanna, lived by this truth. One could argue, Rihanna had constantly been on the precipice of launching Fenty through the way she showcased her womanhood and the clothings from her personal wardrobe.

Congratulations are most definitely due for the 32 year old CEO of Fenty, Artistic Director, Actress, Singer, Songwriter, Make Up Brand Creator and Founder of Fenty Beauty. Her talent and creative directorship provides hope for many young black women out there, planning, starting up and building their businesses from the ground up. Rihanna has broken boundaries that we will not need to.

Congratulations & Thank you Rihanna!

Sign up today

Sign up to be a shopper and allocated to your personal stylist when we go live

You have Successfully Subscribed!