The Next Generation Luxury Fashion Experience,
for Africa and Beyond.

From AAKS to Zegna, JENDAYA delivers luxury fashion to Africa and beyond. We are building the next generation experience where you can discover exciting brands, digest the latest, and shop the best. Currently, we are preparing for our community of 400 stylish and savvy shoppers to test our platform. We’re coming soon. Be the first to know.


jehn·dei·yuh / jehn·dai·yuh

Etymology: Shona, Zimbabwe


1. Thankful 

2. The next generation luxury fashion experience. A new destination to discover, learn, and shop luxury fashion in Africa and beyond.

Ayotunde Rufai


As featured in Guap Magazine’s 30 Under 30 Black Professionals and Creatives you need to know. Ayotunde is a former Banker turned Fashion Entrepreneur. Before graduating from Cass Business school with an MSc in Entrepreneurship, he founded the bi-annual fashion and culture oracle, ArtValue magazine. He is currently based in London, UK and can be spotted in threads from Fear of God, Versace, and Emmy Kasbit.

Kemi Adetu


The Number 1 feature in Yahoo’s 2019 Top 50 Future Women Leaders. Kemi is an alumni of Google and PwC. A true Pan-African having lived across West and East Africa, she is now based in New York, USA. Kemi is always dressed for success and counts Lisa Folawiyo, Bottega Veneta, and Chanel among her go-to brands.

Teni Sagoe


A luxury fashion powerhouse who needs no introduction. Teni is the Founder of both CLAN and EMBASAN, and Creative Director of the globally recognised heritage brand, Deola Sagoe. Over her 7 years of experience in the industry she has established herself in Lagos, Nigeria. When she isn’t wearing her own sleek designs she opts for Jacquemus, Deola Sagoe, and Saint Laurent.


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